BEAUTY OF JOSEON

Korean brand Beauty of Joseon uses luxurious oriental herbs to create skincare for women in their 20s to 40s. The brand was inspired by a 19th-century encyclopedia detailing the skincare secrets of upper-class Korean women. With products made entirely in Korea, Beauty of Joseon brings out the skin's natural beauty by improving its overall condition and resolving underlying issues such as roughness, dehydration and uneven skin tone.